TikTok is introducing a fresh option that enables them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform announced that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale launch. This advancement coincides with a increase in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing content creators on a competing service primarily display clips produced artificially. A large amount of this content is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that many people like content made with AI tools, including digital art to informative clips, and we want to provide users the power to increase or decrease of that, according to their own likes,” commented a spokesperson.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its network tagged as made with AI. Overall, more than 100 m pieces of content are uploaded to the platform daily, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI content they watch by opening the “manage topic” setting in the app and selecting “AI-generated content”. Other topics that can already be modified under the filter encompass politics, clothing, aesthetics, and movement.
Content Labeling and Policies
Its policies oblige creators to identify “realistic” AI-made content, and it prohibits malicious deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the service will from now on apply an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This action is designed to stop users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar awareness program for professionals and groups to produce informative material about ethical AI use. This project will benefit charitable organizations specializing in training computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, during debate over intentions to make redundant hundreds of safety staff in the UK. It is set to cut a significant number of roles in its trust and safety team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but AI can shield workers by eliminating the most graphic content before it gets reviewed by people. The platform stated a significant reduction in explicit and harmful content seen by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
